Public Outreach and Dissemination

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Public Outreach and Dissemination
a. Why Engage the News Media
• Built-in benefits
• They are interested in your story
• Health impacts overcome barriers to public engagement
b. Your Role
• Serving as an expert source (REACTIVE)
• Pitching the climate-health angle (PROACTIVE)
c. Building Relationships
• Understanding media markets
• Building rapport

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